Get a Guigo.
What’s a Guigo?
A Guigo is a creative director.
Anyone with something they want to get creative-directed. Some folks that have Guigoed up in the past are Target Stores, The Texas Lottery, Visit Austin, Thrivent Financial, Domino’s Pizza, Cerveza Presidente, Bud Light, Trojan Condoms, PRXPR, Kleenex, Huggies, Kimberly-Clark Corporation, to name a few – and Beech-Nut baby food, Jack Daniel’s Tennessee Whiskey, Lowe’s Home Improvement, Marshalls Stores, and a violinist from the Berlin Philharmonic Orchestra [sort of] to name a few more.
What’s in a Guigo?
A Guigo is made up of equal parts writing, psychology, music, good vibes, and sandwiches.
Can I see a Guigo in action?