Target speaks to Latinas in a language everybody can’t easily understand.
Sin Traducción is Target’s first ad campaign dedicated solely to connecting with the U.S. Hispanic audience.
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The campaign uses the device of Spanish words that don’t have a direct translation to English as a metaphor for the cultural and emotional part of a U.S. born Latina that could never assimilate.
The campaign uses the device of Spanish words that don’t have a direct translation to English as a metaphor for the cultural and emotional part of a U.S. born Latina that could never assimilate.
Case Study:
Spots:
Press:
Forbes // L.A. Times // AdAge // Latin Times// Huffington Post // The Inspiration
Spots:
Press:
Forbes // L.A. Times // AdAge // Latin Times// Huffington Post // The Inspiration