A Lutheran bank from Minnesota has faith in San Antonio.
Thrivent Financial is the cultural polar opposite of a San Antonio Latinx, but they want to connect with them nonetheless, to fulfill their mission of empowering Christians through accessible financial wisdom. The problem is: religion, finances, Minnesota – things can get very cold, very quickly.
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Instead of just creating a special message, Thrivent decided to create an entirely new identity for this. Buen Camino, is Thrivent’s offering for the U.S. Hispanic audience, and it is as bright and warm as Easter Sunday.
Instead of just creating a special message, Thrivent decided to create an entirely new identity for this. Buen Camino, is Thrivent’s offering for the U.S. Hispanic audience, and it is as bright and warm as Easter Sunday.
Launch Spots:
Coming Soon:
This campaign has not launched yet (so, please keep it in the DL) but it will include display, experiential, radio, video, out-of-home, and organic and paid social.
Coming Soon:
This campaign has not launched yet (so, please keep it in the DL) but it will include display, experiential, radio, video, out-of-home, and organic and paid social.