Kimberly-Clark makes a custom song for each and every family.
The FUN Song is Kimberly-Clark Corporation’s first enterprise effort to connect with the U.S. Hispanic audience. The campaign brought together their family of products – including Huggies, Kleenex, and Scott – to appeal to Hispanic families.
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The FUN Song (or Family UNity Song) included a web app that instantly put together a custom song for each family participating. The process included recording hundreds of variables – including family last names and interests – in several music genres, and then stitching the variables together on the back end. Participating families were entered into a sweeps to have their family song recorded by Cristina Milian along with them.
The FUN Song (or Family UNity Song) included a web app that instantly put together a custom song for each family participating. The process included recording hundreds of variables – including family last names and interests – in several music genres, and then stitching the variables together on the back end. Participating families were entered into a sweeps to have their family song recorded by Cristina Milian along with them.